About me

Communication and Digital Marketing Specialist. I have more than 7 years of experience creating and developing digital strategies.

I design and implement digital strategies.

I studied communications and specialized in Digital Marketing. I am professionally certified in Design Thinking and Growth Hacking. I have worked with agile methodologies such as Kanban and Scrum. I am passionate about research and digital behaviors in order to implement solutions or improvements based on data analysis. I have the ability to work in multidisciplinary teams and a desire to lead innovation based on the diversity of ideas.

Skills

Learning never stops and I am interested in learning new technologies that help me achieve better results in less time.

Meta Business Suite
85%
Google Ads
60%
Twitter Ads
65%
Mailchimp
85%
WordPress
40%
Semrush
30%
Ahrefs
30%
Hubspot
25%

Experience

03/2023 - 04/2023

MEDIA BUYER TRAINEE

I directed campaigns in Facebook Ads, generating leads and optimizing through data analysis. Automated performance monitoring, evaluating costs and ROI.

03/2022 - 12/2022

COMMUNICATION AND DIGITAL MARKETING SPECIALIST

I developed B2C communication and digital marketing strategies. Directed and optimized social networks, campaigns in Google Ads, Facebook Ads and Twitter Ads. Generated SEO content for blogs and web. I led a team of 5 people.

07/2021 - 07/2022

EXTERNAL DIGITAL MARKETING CONSULTANT

I created and curated content, planned and executed posting strategies, implemented social media ad campaigns, performed performance metrics analysis.

04/2021 - 07/2022

Labcorp

SENIOR ANALYST OF COMMUNICATION AND DIGITAL MARKETING

I developed B2B and B2C communication strategies, managed Google Ads and Facebook Ads campaigns, supervised graphic, audiovisual and written content for the web and social networks. Managed lead databases at HubSpot. I optimized SEO content by analyzing keywords and tags. I supervised the performance of the ecommerce. I led a team of 3 people.

08/2019 - 03/2021

HEAD OF SOCIAL MEDIA & CONTENT MARKETING

I designed B2C communication and digital marketing strategies. I managed and optimized campaigns in Google Ads and Facebook Ads. Created multichannel campaigns, including PPC and email. I supervised the online content and social networks, improving the SEO with tags and key terms. I coordinated a team of 3 people.

Services