About me
Communication and Digital Marketing Specialist. I have more than 7 years of experience creating and developing digital strategies.
I design and implement digital strategies.
I studied communications and specialized in Digital Marketing. I am professionally certified in Design Thinking and Growth Hacking. I have worked with agile methodologies such as Kanban and Scrum. I am passionate about research and digital behaviors in order to implement solutions or improvements based on data analysis. I have the ability to work in multidisciplinary teams and a desire to lead innovation based on the diversity of ideas.
Skills
Learning never stops and I am interested in learning new technologies that help me achieve better results in less time.
Experience
MEDIA BUYER TRAINEE
I directed campaigns in Facebook Ads, generating leads and optimizing through data analysis. Automated performance monitoring, evaluating costs and ROI.
COMMUNICATION AND DIGITAL MARKETING SPECIALIST
I developed B2C communication and digital marketing strategies. Directed and optimized social networks, campaigns in Google Ads, Facebook Ads and Twitter Ads. Generated SEO content for blogs and web. I led a team of 5 people.
EXTERNAL DIGITAL MARKETING CONSULTANT
I created and curated content, planned and executed posting strategies, implemented social media ad campaigns, performed performance metrics analysis.
04/2021 - 07/2022
Labcorp
SENIOR ANALYST OF COMMUNICATION AND DIGITAL MARKETING
I developed B2B and B2C communication strategies, managed Google Ads and Facebook Ads campaigns, supervised graphic, audiovisual and written content for the web and social networks. Managed lead databases at HubSpot. I optimized SEO content by analyzing keywords and tags. I supervised the performance of the ecommerce. I led a team of 3 people.
HEAD OF SOCIAL MEDIA & CONTENT MARKETING
I designed B2C communication and digital marketing strategies. I managed and optimized campaigns in Google Ads and Facebook Ads. Created multichannel campaigns, including PPC and email. I supervised the online content and social networks, improving the SEO with tags and key terms. I coordinated a team of 3 people.